WINTER BONUS MAGAZINE 2026

Canine atopic dermatitis is the most common skin condition in dogs around the world. It is a condition where a dog’s skin becomes itchy and inflamed, and is caused by a combination of genetic factors (like inherited traits) and environmental influences (like pollen or dust). This condition is associated with a disruption of the skin’s natural barrier, making it more vulnerable to irritants and infections. The main signs of this condition are itchiness and skin inflammation. When a dog feels itchy, it scratches, which can damage the skin even more. This scratching releases certain substances that make the itch worse, creating a cycle known as the “Itch-Scratch-Itch Cycle.” Stopping the itch is therefore crucial because it helps reduce inflammation and makes the dog feel better. Symptoms and the itch-scratch cycle Winter 2026 BONUS www.agribonus.co.za 34