WINTER BONUS MAGAZINE 2026

Toyota South Africa Motors (TSAM) recently hosted its national Dealer Network for the annual Dealer of the Year (DOTY) awards. The awards marked a celebration of 46 consecutive years of market leadership, a milestone that reflects the brand’s disciplined execution, customer centricity, and sustained investment in its nationwide dealer network. Centred on the theme of Challenge and Innovate, the event welcomed the network to the Sandton Convention Centre for the National Dealer Conference, culminating in the prestigious awards ceremony. Commenting on the significance of the awards, President and CEO of TSAM, Andrew Kirby said, “The Toyota Dealer of the Year Awards are a cornerstone on our calendar. The awards are aimed at recognising our dealer network whose operational excellence and service innovation translate strategy into measurable growth and enduring customer trust. Anchored on our 2026 theme Challenge and Innovate, the awards underscore Toyota’s commitment to constant improvement in a rapidly evolving, highly competitive landscape. This aligns very well with one of our values: welcome competition, which challenges us to find smart ways of doing things, be inquisitive, and continuously strive to get better than before.” President and CEO of TSAM, Andrew Kirby and Senior Vice President of Sales and Marketing at TSAM, Leon Theron, conferred the coveted 2025 National Dealer of the Year Awards to the following recipients: 2025 Toyota Dealer of the Year award: Rola Toyota Somerset West Rola Toyota Somerset West has reflected consistent dedication to delivering exceptional Toyota experiences, advancing professional standards and fostering continued growth in its market. The dealership was recognised for outstanding performance, excellence in customer service, and exemplary operational leadership within the Toyota dealer network. Under the guidance of the Dealer Principal Andries de Villiers, the team has upheld Toyota’s commitment to quality and guest satisfaction. The dealer achieved exceptional results to improve sales effectiveness and customer service – a reflection of their dedication to continuous improvement. Their operational excellence is supported by their state-of-the- art facility, which positions the dealership as a premier destination for Toyota guests. 2025 Lexus Dealer of the Year award: Halfway Lexus Pretoria With just a year since it’s official opening, Halfway Lexus Pretoria has demonstrated business performance, significantly growing the Lexus market share in their area of responsibility, both in sales and aftersales. Their achievements included a 126% new vehicle sales target achievement, an exceptional pre- owned to new sales ratio of 2:1. A year on year growth in service volume in their area by 166%, accompanied by an impressive 232% increase in parts purchases rounded off an impressive performance. Their success is rooted in a culture that prioritises dealer wellbeing, fosters teamwork, invests in personal growth, and recognises that a thriving team creates thriving customer relationships. 2025 Hino Dealer of the Year award: Hino Isando Despite a highly competitive and demanding year, Hino Isando displayed exceptional performance, unwavering commitment, and the drive to advance the Hino brand. The dealership demonstrated consistent effort, genuine passion, and an outstanding dedication to Hino customers, playing a pivotal role in strengthening the Hino brand’s performance in 2025. Toyota South Africa Motors announces Dealer of the Year Award recipients www.agribonus.co.za Winter 2026 BONUS 83