BONUS MAGAZINE AUTUMN 2025

Broiler chicks are social animals, and any changes to their social environment can be highly stressful. Alterations such as introducing new birds, changing group sizes, or disrupting the pecking order can lead to increased aggression and behavioural issues. These social pressures can negatively affect flock harmony, leading to more injuries and a lower overall level of well-being for the birds. From high stocking densities and rapid growth to environmental and genetic challenges, these birds face numerous stressors that can significantly impact their health and well-being. Addressing these challenges is essential for improving animal welfare, as well as ensuring the long-term sustainability and productivity of the poultry industry. As consumers and industry stakeholders become increasingly aware of these issues, there is a growing need for more humane and sustainable farming practices that prioritise the welfare of broiler chicks. For more information on broiler production and management, please contact your De Heus technical advisor - https://www.deheus.co.za/meet-our-team. www.deheus.co.za | 031 785 1575 | infosa@deheus.com Conclusion The welfare of modern broiler chicks is a complex issue that requires careful consideration of many stressors. This heightened stress response can reduce feeding efficiency and negatively impact growth and development. Autumn 2025 BONUS www.agribonus.co.za 46