WINTER BONUS MAGAZINE 2025

TOYOTA SOUTH AFRICA MOTORS AND AUTOMARK LAUNCH NEW BRAND CAMPAIGN TOYOTA SOUTH AFRICA MOTORS’ PRE-OWNED VEHICLE DIVISION – IS PROUD TO ANNOUNCE THE LAUNCH OF ITS LATEST BRAND CAMPAIGN, “NEW TO YOU”. PRODUCED BY TOYOTA’S AGENCY PARTNER, STUDIO ONE, THE “NEW TO YOU” BRAND CAMPAIGN REAFFIRMS TOYOTA AND AUTOMARK’S COMMITMENT TO CONSISTENTLY DELIVER EXCEPTIONAL CUSTOMER SERVICE, A HASSLE-FREE VEHICLE BUYING PROCESS AND TRANSPARENCYWHEN CUSTOMERS PURCHASE OR TRADE-IN A PRE-OWNED VEHICLE. “At Toyota South Africa, we take great care in providing our customers with unparalleled service. Our brand promise of quality, durability, and reliability guide our way of working and how we engage with our customers. The “New to You” campaign showcases the meticulous process that each Automark pre-owned vehicle undergoes,” said Tasneem Lorgat, General Manager Marketing Communications at Toyota South Africa Motors. After spending some time with the man, it’s revealed that he works at Automark, a Certified Toyota Pre- Owned franchise. The character personifies what Automark is all about – making sure that all customers get a pre-owned vehicle that they can trust. His attention to detail follows the stringent quality check process that each vehicle undergoes before it is listed for sale at Automark. All Toyota pre-owned vehicles sold at Automark are Toyota certified and offer a complimentary 1 year/50 000km warranty to ensure the customer’s peace of mind. The “New to You” campaign is a witty TV commercial that follows a likeable, but rather particular character through a day in his life. This meticulous man is staunch about not taking short cuts or cutting corners. The “New to You” campaign TVC is available here: https://www.youtube.com/watch?v=qKLCerXgbIw. The “New to You” campaign extends across television, out-of-home, print, radio, and digital channels. For current “New to You” Automark offers, visit: https://www.automark.co.za/.