WINTER BONUS MAGAZINE 2026

• Market share at 22,9% • 13 323 new vehicles sold • Overall market growth across key segments • Hilux maintains podiumposition in LCV segment Toyota South Africa Motors (TSAM) recorded 13 323 new vehicle sales in March, maintaining its position as South Africa’s leading automotive brand with a 22,9% share of the domestic market. Industry data released by Naamsa indicates that total domestic new vehicle sales reached 58 060 units in March 2026. The data reflects a 17,3% year‑on‑year increase and marks the strongest March performance since 2007. According to Naamsa, growth was largely supported by steady retail demand, improved business confidence, and the cumulative impact of interest rate reductions earlier in the cycle. Against this backdrop, Toyota delivered a performance that exceeded overall market growth across key segments. In the passenger car segment, Toyota sold 7 505 units, a 19,1% market share that reflects steady demand across both entry level and SUV segments. With 5 424 units sold, Toyota’s Light Commercial Vehicles (LCV) achieved a strong 34,9% market share. The medium commercial vehicles (241 units), heavy commercial vehicles (110 units), and the extra-heavy commercial vehicles (43 units) also contributed to Toyota’s continued market leadership with market shares of 29,3%, 15,8%, and 2,8% respectively. “Toyota’s March performance reflects steady demand across our product portfolio and the ongoing resilience of our operations in a competitive and evolving market. While achieving 13 323 sales and a 22,9% market share is encouraging, this outcome is first and foremost a reflection of the collective efforts of our employees, the commitment and discipline of our dealer network, and the continued trust our customers place in the Toyota brand. Their support enables us to deliver reliable, high‑quality mobility solutions consistently, even as operating conditions become more challenging,” said Leon Theron, Senior Vice President of Sales and Marketing at Toyota South Africa Motors. TOYOTA SOUTH AFRICA MOTORS MAINTAINS MARKET LEADERSHIP IN MARCHWITH SOLID SALES PERFORMANCE www.agribonus.co.za 72 Winter 2026 BONUS