WINTER BONUS MAGAZINE 2026
BRAND PERFORMANCE Toyota’s March performance was supported by consistent demand across its passenger, commercial, and premium vehicle ranges. In the passenger vehicle segment, the Corolla Cross recorded 1 538 units, remaining a key contributor in the compact SUV category. The Starlet achieved 1 174 units, while the Urban Cruiser delivered 816 units, reflecting continued demand in the entry and compact SUV segments. The Fortuner closed the month with 999 units, reinforcing its reputation as South Africa’s best-selling SUV. The Lexus brand recorded 93 new vehicle sales during March. The Lexus NX led the range with 32 units, followed by the GX (26 units), and the LX (23 units), indicating sustained demand across the premium SUV line‑up. In the Light Commercial Vehicle segment, the Hilux recorded 4 118 units, continuing to anchor Toyota’s performance in this category. Other notable mentions include the Hiace (725 units), Land Cruiser 79 pick- up (371 units), and the Quantum Bus (111 units). In the Medium and Heavy Commercial Vehicle segments, Hino recorded steady volumes. The Hino 300 achieved 126 units, while the combined sales of the Hino 500 and Hino 700 amounted to 149 units, reflecting ongoing activity in distribution, logistics, and infrastructure‑linked sectors. Shifting gears to Toyota’s fleet performance, the division closed off the quarter on a strong note with a solid performance that reflects a 15,7% growth versus March last year. Strong contributions from Fortuner, the Hilux range, and Vitz supported this performance’s strong B2B demand. The aftersales and parts division exceeded their previous months’ performance and closed off the quarter with over two million domestic parts pieces and exported an additional 368 298 parts. Looking ahead, Theron added: “As we enter April, we remain mindful of the pressures facing both consumers and businesses, particularly rising fuel costs and broader global uncertainty. Toyota will continue to focus on responsible growth, operational efficiency, and delivering dependable mobility solutions aligned to customer needs.” https://www.toyota.co.za/ 73
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